Landing Page
If you’re using Earnify to advertise a product, this article will show you how to boost your conversion rate. It’s important to have eye-catching content when using native advertising to market a product. Advertising is all about getting people to click on it, and that means using an eye-catching picture and an enticing headline. Once a potential buyer clicks on your ad, you want to send them to a landing page that is optimised for conversion.
Headline
As the headline is the first thing a prospective consumer sees, it needs to be captivating if you want them to continue reading. You’ve got their attention now, and they’ve clicked on your ad, but it might all be for nothing if you can’t keep them there!
Make the headline as brief as possible while yet conveying the essence of your offering. To what end are you seeking to sell this item? I was wondering if you were holding any kind of sale. Using them in the headline will hopefully encourage the visitor to stay on the page for a little longer and make a purchase.
Specifics of the Item
Providing engaging content related to your product is the primary driver of conversions. In order to convince a buyer to buy your product, the text you use to describe it must address any concerns they could have. Just make sure it’s not all one giant wall of words. Separate the text into paragraphs and include images of the product in use or demonstrating its capabilities to maintain the reader’s attention.
Keep the following in mind while you write:
Just what problems will it solve for the customer?
How exactly will it do that?
Is there research or other evidence that supports your product’s claims and would make a buyer desire to buy it?
In comparison to the competition, how well does it fare? (You needn’t identify your rivals if you don’t want the buyer to go there).
FOCUS
A prospective buyer’s attention should be kept on your product and your product alone. Avoid placing ads or other items that might potentially divert a visitor’s attention away from the goal conversion on your landing page.
Images
Images associated with the item being sold should be shown prominently on the website. This will prevent your landing page from seeming like a wall of content with a buy button tacked on at the bottom, increasing the likelihood that the visitor will convert.
Pictures should be relevant to the service or commodity being advertised. Advertisements for diet pills often use both photographs of the product (the pill itself, the container it comes in, etc.) and images of people who have taken the pill, showing both their before and after results. It would be helpful to add a time frame for the weight reduction (e.g., “Before” and “After” 8 weeks) if these pictures are used. Doing so will demonstrate to the prospective buyer how well the product functions.
Add to Cart Button and Cost
Conversion rates can be improved by making the button bigger, but only to a certain extent. Make sure it’s large enough to grab the attention of the reader, and avoid putting any pictures around it that may potentially obscure it.
One of your product’s main selling features is the pricing. Even if you have a pricing in mind for your product, you should still check the market to make sure it’s competitive. Rather of having a complete amount (i.e. $20.00), knocking off a few cents can assist enhance your conversion rate, so try a price of $19.99 instead of $20.00.
Sales prices, especially those that are only available for a short time
Running a limited-time offer or discount on your goods is another strategy to boost your conversion rate. Give the buyer confidence by making them think they will get a discount, and you’ll see an increase in sales.
Presentation Formatting & Fonts
Choosing a legible typeface for a landing page is essential for making a good first impression and keeping readers engaged. If a font is too difficult to see, visitors may give up and go elsewhere, hurting your conversion rate. Choose readable typefaces, such as:
Arial sHelvetica
The use of readable fonts like Verdana and Tahoma is also important for keeping a prospective consumer engaged. Images should not be placed inside a paragraph, and if possible, should not be placed in the space between paragraphs either. Position them next to your paragraphs or in a sidebar for optimal readability. You may also get your reader’s attention by highlighting the most important parts of your product description; just make sure it doesn’t stick out too much. Using bullet points is an excellent approach to swiftly convey important information.
Testimonials
Potential buyers may get a sense of the product’s quality by reading user reviews. While there are businesses and landing sites out there that exaggerate the positive feedback they’ve received, doing so might backfire.
While favourable reviews are preferable since they increase your product’s credibility in the eyes of a prospective buyer, even negative reviews or reviews with constructive criticism may be helpful.