Build a Site: Exploring Possible Subjects and Keywords. It’s more crucial that we spend some time to decide what we’re going to be writing about before we even consider about launching our blog and purchasing a domain and web hosting.
You may write a blog on anything, but if you don’t do your homework first, you might as well not bother.
Here are some considerations for your future blog’s subject area. When reading my blog, what should you be thinking? (free time activity/for financial gain).
How crowded is the market I want to enter?
How crowded is the market I want to enter?
How do you expect to make money in the long run?
Do you think there will be enough material for me to write about?
In what ways can you promote your website so that it receives incoming links and user interest?
These are all valid worries, but for the time being, you should focus on the overall monetization down the line and the current competitors.
It took me a few days to settle on a topic for this design a blog case study, and I went through several variations on that theme. I’ve had the experience of thinking I’d stumbled across a promising market only to realise, with more reflection, that I lack the resources to fully develop the niche in question.
Oftentimes, the most challenging aspect is simply coming up with a fundamental theme. You may see what others are searching for (what’s trending) right now by visiting now.MSN.com or Google Trends.
Initially, I was thinking of specialising in anything related to schools and workplaces. I was looking for inspiration by reading a number of articles on Money.com on the most in-demand careers for recent college graduates in the millennial generation. You may find several excellent “Top Lists” of this sort on their site. With the help of Long Tail Pro (see my comprehensive review here), I was able to identify several extremely competitive niches that were promising in terms of average local search volume and average cost per click but were absolute behemoths in terms of average keyword competition.
Niches of Interest to Young People’s Long Tail
Several of the keywords were during the 50s and 60s, as seen in the screenshot above. This is a very competitive term, and even after additional segmentation, I found that the levels of competitiveness remained almost the same.
Thus, I kept considering other topics and interests that might make for interesting blog posts. Once more, I sought for a topic that was utterly foreign to me, one that had nothing to do with “making money online” or “blogging.” At some point, I came upon a solar power ad and decided to experiment with that keyword in Long Tail Platinum.
This isn’t that horrible of a situation… That sounds like a nice term and niche to begin a site with, as the search volume is sufficient and the average cpc is significantly cheaper than in the education niche.
Discover Your Long Tail Platinum Niche!
The “solar” niche seemed like a decent idea at the time, but after giving it some more thinking and jotting down some benefits and disadvantages, I realised I wasn’t interested in it at all. You may make a lot of money and get to the top of the search engine results pages if you know how to approach the term from the appropriate perspectives. One of the biggest draws for me was the abundance of funding available in the solar industry at the moment. You’d have stiff competition from “solar installation” businesses in your area, but if you created a comprehensive website on the subject, you may do well.
In spite of this, I kept opening Long Tail Pro in hopes of stumbling onto some inspiration, and the niche markets of education and employment remained in the forefront of my thoughts.
I was once again perusing Google news headlines on recent college graduates and their job searches. The competition was fierce for “campus IT tech,” but I was able to get “tech support” positions as a result.
The output of a report search for “tech support jobs” is seen in the screenshot below. The average level of keyword competition is 32, and there are around 33,100 monthly local search queries. Even if “tech support jobs” isn’t the primary keyword I want to target, I decided to create a new site dedicated to the industry as a whole and divide it up into subtopics based on smaller long tail keywords.
Careers in the Professional and Technical Sectors, on the Long Tail
For me, it was especially challenging to zero down on a certain market to enter because I’m documenting my efforts in a public blog case study. One of my biggest fears is failing to find a market niche and having to admit, “Oh well, that didn’t work.” hence, it may take a considerable amount of time and effort to settle on a certain market and set of keywords.
Now that I’ve settled on a niche and a set of keywords, I need to make sure that there’s a market for what I’m offering and that it’s worth my team’s time and energy to develop.
Why focus on “tech support jobs”?
Do You Want a Career in Tech Support?
Several factors make me pleased to launch a website catering to those looking for tech support employment. The current dismal job market is only one of several factors driving increased interest in resources that might help individuals find jobs or allow them to work from home. Finding “tech support” phrases associated to telecommuting yields a respectable number of results at the moment.
The fact that it has applications in both the workplace and the classroom is another plus for me in terms of choosing this field. Businesses will always be willing to pay a premium to attract qualified candidates, and educational institutions will always be eager to reach out to people who are actively seeking either higher education or a career change, so these markets will continue to generate substantial revenue for the foreseeable future.
And last, there’s a wealth of material to cover in the tech support field. Whether you’re looking for information on how to join the field of tech support or lodge a complaint about the service of a competitor, you’ve come to the right place.
When will this specialised website for IT support positions go live?
Putting yourself in the shoes of someone looking for information on “tech support jobs” online is the best approach to respond to this issue. The site’s primary goal will be providing such information, as well as resources for anyone interested in learning more about the field or starting careers as support staff.
The purpose of this blog is to increase the blog’s search engine rankings for a number of long-tail keywords (and ultimately some general keywords) by providing material and information that people are actively seeking and finding valuable. All of this work should not be for naught if the site ends up being just another “thin” information dump. Keep in mind that our ultimate goal is to create an Authoritative resource site, and that your contribution will play a significant role in that.
Is there a future for commercialization and new concepts?
looking for work in technology
While deciding to specialise in “tech support jobs,” this was an important consideration. Using Long Tail Pro, we can see that keywords associated with “tech support jobs” cost several dollars per click, suggesting that this site has the potential to earn a respectable income through Google Adsense. Nevertheless, we don’t want to create a business that is dependent on a single revenue stream.
However, there are many additional methods to monetize a jobs-related website, such as affiliate marketing (lead generation), how-to guides (product sales), and, after the site has gained sufficient traction, the possibility of selling it. The opportunity exists to expand our own mailing lists and goods related to the specialty, in addition to driving leads through other means.
When we have finished developing the site, adding content, attracting visitors, boosting our search engine rankings, and so on, we will turn our attention to monetization.
When settling on a topic for your new blog, think carefully about the aforementioned questions and whether or not the answers work in your favour. It’s too simple to become enthused about a new idea, buy a domain, and start a blog, only to lose interest a few days later. Do not waste time and energy on low-quality initiatives or keywords/niches with excessive competition or low potential for future monetization and return.